Privacy policy

1. Who we are

Loop is an iPhone and iPad app for tracking habits and plans. In this policy, “Loop”, “we” and “us” mean the company that publishes the app; “you” means the person using it. Questions go to privacy@downloadloop.app.

2. What stays on your device

Everything you create in Loop — the goals you describe, your habits, plans, milestones, completions, streaks, notes and reminder times — is stored in the app's local database on your iPhone. We have no copy of it and no way to read it.

3. Apple Intelligence and Private Cloud Compute

Loop requires a compatible iPhone or iPad running iOS or iPadOS 27 or later, with Apple Intelligence enabled and supported. When you describe a goal, Loop uses Apple Intelligence through Apple’s Private Cloud Compute to turn it into a habit or plan. Creating habits and plans requires an internet connection. Loop does not send your goal text to its own servers, does not log it, and does not use it to train any model. Apple processes these requests through Private Cloud Compute under Apple’s own privacy terms. Apple states that Private Cloud Compute uses personal data only to fulfil the request and does not retain it after the response is returned.

4. What we do collect

Product analytics. Loop uses Firebase Analytics, a service provided by Google, to collect a minimal set of usage data: a device identifier, your purchase history within the app, and how you interact with features (product interaction). We use this data solely to understand how Loop is used and to measure conversion — for example, whether a screen or feature leads to a Loop Pro purchase. It never includes your habit names, goal text or notes, which stay on your device as described in section 2.

Support, suggestions and waitlist. ou can reach us from inside the app, in Settings:

* Help & support sends us your email address, a subject and your message, so we can reply to you.

* Suggestions sends us your message and the topic you picked (idea, bug or other). It does not include your email address or any account identifier, so we cannot reply to it.

Both forms also send your app version, iOS or iPadOS version, device model (for example "iPhone17,3") and device language, so we can reproduce what you describe. They never include your habits, plans, goal text or notes unless you type them into the message yourself.

Messages from these forms reach us by email. We do not keep them in a separate database. If you email us directly or join the waitlist, we keep your email address and message in the same way. We keep support conversations for 24 months after the last reply and then delete them. You can ask us to delete them sooner at any time.

Opting out. If you do not want your usage data collected for analytics, write to hello@downloadloop.app.

5. Purchases

Loop Pro is sold through the App Store. Apple handles payment and receives your payment details; we never see them. We receive aggregate sales reporting and a subscription status for your device, and the fact and timing of a purchase is also reflected in the product analytics described in section 4.

6. Who else is involved

Apple, as the platform, the App Store payment processor, and provider of Apple Intelligence and Private Cloud Compute. Google, through Firebase Analytics, to process the minimal analytics data described in section 4 on our behalf. Resend, our email service provider, delivers the messages you send from the in-app support and suggestion forms, and any email you send us, to our inbox. Vercel hosts our website and the small service that receives those forms. Like any web host, it briefly processes your IP address to deliver the request. We do not store it alongside your message. Google Analytics also runs on this website, as described in section 7, and only if you allowed it. That is the whole list. We do not sell your personal data or use it for advertising, and the app contains no advertising SDKs or third-party trackers beyond the analytics described above.

7. This website

This page is part of the Loop website, which is separate from the app. If you allow it in the banner, the site loads Google Analytics to count what the site itself cannot see otherwise: which pages were read, which buttons were used, and the approximate country, browser and device. It is there to tell us whether the site explains Loop well. Google processes that data on our behalf and writes cookies in your browser; there is nothing here to log into, so it is never tied to a name. Decline and no analytics script loads at all, the site works exactly the same. Your answer is kept in your browser, and clearing this site’s data lets you answer again.

8. Your rights

Under the GDPR and similar laws you can request access to, correction of, or deletion of any personal data we hold, and object to processing. Because your habit data lives on your device and not on our servers, we cannot access, correct or delete it for you. For the analytics data described in section 4, and for anything else we hold — messages sent from the in-app support and suggestion forms, support emails or waitlist entries — write to privacy@downloadloop.app or hello@downloadloop.app and we will respond within 30 days. You may also complain to your national data protection authority.

9. Children

Loop is not directed at children under 13, and we do not knowingly collect their personal data.

10. Changes to this policy

If this policy changes in a way that affects you, we will tell you in the app before the change takes effect and update the date at the top of this page.